Despite boasting show-stopping performances from the likes of some of today’s biggest hitmakers including Lizzo, Normani, Taylor Swift, and more (click here to watch), the 2019 MTV VMAs’ Video Vanguard Winner – Missy Elliott – was the one who walked away with the biggest sales and streaming boost among the night’s performers.
Details inside:
Billboard reports:
In terms of percentage spikes, no track saw a larger gain in sales from the Aug. 26 broadcast than Missy Elliott’s “Pass That Dutch.” The 2003 track, performed during a seven-song medley honoring Elliott with the Michael Jackson Video Vanguard Award, moved 1,000 downloads, up 1,185%. It was also streamed 391,000 times, a jump of 124%.
Each of the tracks from Elliott’s medley increased in sales and streams (not including the newly released “Throw It Back”), with the six older songs up at least 492% in digital downloads and at least 66% in streams. “Work It” led the way in terms of overall volume on both fronts, earning 4,000 downloads and 3.5 million streams.
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The ceremony may have suffered its lowest ratings in history (as we reported here), but it continues to prove itself a viable promotional platform for performers.
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Missy is the best female rapper of all time idc what anybody says fight me! I’m not just talking about rap skill but the overall artist she is cant be touched. Some girls may have some clever bars but they will never be overall as entertaining as Missy.
I agree but would add that she has made some legendary music also as a producer and songwriter for other artists. She is also a talented vocalist. She has the gift to make hits for numerous artists from the 90s and 2000s (Aaliyah, Janet Jackson, Ariana Grande, Mariah Carey, Tamar Braxton, J. Cole, Tweet, Mary J. Blige, Ciara, Faith Evans, Monica, Mya, Ginuwine, Demi Lovato, Katy Perry, Whitney Houston, Drake, Justin Timberlake, TLC, Beyonce, Destiny’s Child, Christina Aguilera, and many many many more). She is more than just a rapper. She is truly gifted and blessed
All of that too!!!
Normani-motivation fell 33 spots
Ooops. Should’ve low-key spied on Camilla’s release date plans. And either beat her to the punch or waited the end of her ex co-worker’s sophomore era. #BeautifulDancer